Update on My Capstone Project

     This past month has very hectic and I feel like I haven’t been spending as much time on my capstone project than I should be. I have had to really crack down on myself and follow my own deadlines of when things should be finished. I have switched my project around in a little bit because my original goals were too unrealistic for my time frame. 

    So far, my dad and I have worked out his official branding, including his fonts and color palette. I am working on creating content calendar examples for all of his social media platforms. I was originally going to have a social media taken over for all of his platforms for 2 months… I don’t know why I thought I could pull that off by myself. So I am still going to create the content calendars but I am only going to do a social media take over for instagram for the month of November. 

    I think this goal is much more achievable. I am also going to provide him a branding guidelines pamphlet displaying his visual branding and his mission and values. I have started going to his gigs and taking photos for his website and portfolio and they are turning out amazing.  He wanted up close pictures of band members and pictures of them all together. I’ve attached a few of my personal favorite photos from his most recent gig of his Jazz Blue Trio band, with a special guest on saxophone, at the Ohio Northern INN.